Direct marketing is a type of advertising that does not use traditional means of advertising such as newspapers, magazines, TV, or radio to reach its audience. Instead, when businesses uses direct marketing they communicate directly with their intended consumer.In order to do that direct market advertisers employ a number of different advertising vehicles to get in touch with their target market. These include, but aren’t limited to distributing catalogues, fliers, and promotional letters.There are two primary things that differentiate direct market advertising from other types of marketing. First, its messages are sent directly to the consumer without the use of traditional types of commercial media. Second, the basic principle of a successful direct marketing campaign is that everything is driven towards a specific call to action.When a call to action is elicited the responses can, and should be tracked and measured.For example, a specific call to action could ask the prospects to call a specific telephone number. Whenever anyone calls that number, no matter what the results of the call (whether or not a sale is made), the action of calling is considered to be a direct response to the advertising effort.Who Uses Direct Response Marketing?Small to medium sized businesses are more prone to use direct marketing than are large corporations. That’s because larger enterprises tend to try to brand themselves and establish a connection between their company name and a general message about their company.Larger companies also tend to direct their advertising and marketing efforts towards the general public rather than to a specific target market. Therefore, the larger corporations usually do not attempt to have the general public take one specific course of action.Often, when people purchase products from a company that tries to brand itself by sending out a brand message the company will not know what motivated their clients to make their purchases. So they won’t know which specific ads worked and which ones were just draining capital.On the other hand, well executed direct marketing campaigns can generate positive returns on any money that is invested into specific campaigns. One of the reasons is that they are not involved with overcomplicated efforts geared towards branding the company. Their sole purpose, remember, is to get the prospect to do a specific action.Direct advertising goes straight to the point. It usually offers a service or product, or it might focus on an event. Then it explains how the prospect can get the service or the product – or attend the event.In order for a direct marketing campaign to be successful it is necessary to first obtain mailing lists that have the necessary information about the market that the company is targeting. These mailing lists are available from mailing list brokers.

It is quite important for single moms to know where they can get legal help with regard do different issues affecting their children. Legal help for single mothers is essential and it has assisted a lot of single moms get relief by being supported by their husbands. In most of the cases the mother undergoes a lot of problems where the husband leaves her without even thinking of how she is going to bring up the children. Legal help will ensure that the single moms rights are well articulated and respected. The situation becomes even worse where the mom does not have a job and therefore, she doesn’t have a means of supporting the kids. This is the reason why it becomes quite imperative for her to seek legal help for single mothers. They should know that they are entitled to child support from the other party. The biological father of the child must support the mother in bringing up the children.The legal help for single mothers is also quite important in deciding who should have the custody of the children. The mother in most cases will be granted right to have custody of the child provided she is in a position to bring up the child. The mother will be better placed to bring up the child in many circumstances. If the father wants to have the custody of the kids legal help will require him to prove beyond any reasonable doubt that the mother is not in a position to bring up the child. The level of proof is that of beyond any shadow of doubt. When the custody is granted to the mother then the father will be required to support the mother financially. In many situations however, the legal help for single mothers is important since she will be advised to seek a court order requiring the husband to be paying the support fund without failing.Legal help has been there for quite sometime after a lot of single mothers were denied what was legally theirs by the father of their children. The legal help has as a result assisted many mothers and has remained quite determined in ensuring that whenever a single mother requires any service she can provoke their assistance anytime. Depending with the level of the relationship the mother may as well be entitled to a portion of the family property. The legal help will ensure that the mothers have legal understanding of what they should do to ensure that they get a share of the matrimonial property.Legal help for single mothers will also ensure that the mother can be in a position to claim to be provided with housing. This is very important since many single mothers were simply housewives and depended wholly on their husbands. The legal help will give mothers an insight on how they should provoke court action with regard to claiming to be provided with housing. The single mother is therefore, playing a very important role in ensuring that single mothers know their rights and are able to fight for them.

What better way to celebrate the coming of a new baby than to host a baby shower party. Better yet, make it a surprise for the expectant mother. The following tips should help you host a baby shower party just like a real pro.Choose a Good DateIt is important that you choose a good date for the baby shower party. What good is the party if the mom is not around? So do make sure that the important participant makes it to the party. Be creative with this. You can schedule a dinner with the expecting mother. Stress the importance of her showing up. And you should indeed ask somebody to show up at the dinner so somebody can redirect her attention while you are at the venue welcoming the guests.Send Out the InvitationsYou should be ready with your invitations early on so that you can have them sent at least two weeks before the actual event. This is to give the people time to prepare. They do have to have enough time to go shopping for baby shower gifts.And oh, be cautious with those written invitations. Your guests might carelessly leave them lying around. You don’t want them falling into the wrong hands – the mother’s that is. It will totally ruin the surprise. Personal invitations and phone calls are still the best way to go.Baby RegistryAsk mothers who just recently borne a baby about the usual stuff new mothers need. You will need the information to fill up a baby shower gifts registry. Yes, you got that right. You can make the baby shower gifts registry yourself. No need to ask the mother to make her own. She might speculate that you are planning to throw a baby shower party. This is another great way to ruin the surprise.You can also ask the mother’s close relatives and friends to give their own ideas for baby shower gifts. Make sure that you come up with a worthwhile baby registry and that it is properly distributed so that the guests have a clear idea on which baby shower gifts to give the mother.Baby Shower DecorationsCome up with a baby shower theme. It’s always fun to stick to a specific theme when planning a party. The added bonus is that it makes the rest of the details easier to handle. With a theme at hand, choosing baby shower favors, baby shower gifts and other party items will not be too hard anymore. Be creative when choosing a theme. Think of something that has yet to be done before. And do make it match the personality of the mother. Remember that the party is thrown in her honor (and the baby’s too!).Baby Shower FavorsDo give your baby shower favors the attention they deserve. They are your way of showing the guests how grateful you are for their participation.Catch the Mother Off GuardTo make the ‘surprise’ party a really effective one, make sure that you catch the Mom off guard. How about throwing the party in the morning or after lunch? And do watch over your guests. Make sure that nobody goes blabbering about the party in the wrong places and at the earshot of the wrong person (the mother of course). And on the day of the party itself, assign somebody to play the role of a valet so that there are not too many cars nearby to arouse the mom’s suspicion.You are well on your way to hosting a blasting baby shower party. Have fun!

INTRODUCTIONOne of the most often overlooked parts of real estate investing (especially when investing in the Gulf Opportunity Zone, a.k.a. GO Zone), is putting your new investment property into service. In other words, get a tenant in there as soon as possible and start getting the benefits of the rental income. In addition to the cash flow side of things, “putting the property in service” is an important part of getting your GO Zone benefits (up to 50% Bonus Depreciation on the property). Hopefully, you have given the topic much thought before you purchased.MANAGEMENT OPTIONS The good thing is that you have many options available to you from the GO Zone property rental side:1. You can manage the property completely yourself;2. You can get assistance leasing up the property and then manage yourself;3. You can have someone lease the property up and also manage the property for you; and4. Plus other options and combinations (including getting a rent-to-own or Lease Option tenant in your property).There is another option that is available to you IF you can find the perfect opportunity; and5. Find the perfect situation where you not only have a desirable property, but can also get a lease back direct with the builder on your property. We will go into some details on the last option in a bit, but let me first go over some basics first.BASICS OF RENTING YOUR GO ZONE PROPERTYThere are 2 separate parts of renting out your GO Zone property; leasing and property management. While these are related to one another and can be performed by the same individual, knowing what is involved for each will help you make the decision on which path to proceed down.Property Leasing.This step should be performed as soon as possible after closing on your property. Some people/groups even get started on this right before closing (as long as they note such in all their ads and marketing). This involves advertising and marketing your property to potential renters, showing the property as necessary, taking rental applications, performing your due diligence on the renter (anywhere from calling references to full background and credit checks). In addition, you have the task of getting the lease agreement in place, and getting a property condition report signed by both parties as to what the property condition was like before the tenant moves in. This can save a lot of headaches down the road when (not if) the tenant does move out.If done effectively and correctly the first time, you will enjoy rental income soon after closing. Rent-up times (the time it takes to get a renter in place) greatly depends on the property, location, rental rates, and the effectiveness and experience of the person performing these tasks.Property Management.Ok, so now that you have a tenant in place and received that initial deposit and the first month’s rent, now the real work begins. Management of your property involves collecting your monthly rent, making sure that your tenant is adhering to the terms of the lease, answering any questions from your tenant, getting funds to the property owner (if managed by someone other than the owner), fielding requests for repairs, arranging for repairs, evicting the tenant (if necessary), and arrange for the clean up of the property prior to getting a new tenant in place.SUMMARYAs you can see, there is a lot involved with marketing your property for rent, getting a tenant into your property, and keeping that tenant as long as possible so that you can continue getting the desired cash flow for the property. As mentioned above, there is another option to this process and that would be to get a property where the GO Zone Builder is offering a leaseback.A WORD OF CAUTION: The property has to make sense even before considering the leaseback offer. In short, single family homes with a 12-month leaseback should be considered. Personally, I would stay away from, as an example, a condo or multi-family (i.e. duplexes) with a multi-year leaseback. Why? Exit strategy for multi-family is hard (especially in the GO Zone) and condos without the leaseback (and any other short term rental property) are VERY hard to rent out given the competition in the GO Zone.